X Games Sacramento Adds Brad Florian and Valerie Ryan to Leadership Team

California Dreamin’ Presents, an official licensing partner of X Games, has announced the addition of Brad Florian and Valerie Ryan to its executive leadership team.

Florian and Ryan have a combined 33 years of experience at X Games. Florian, former head of X Games global business operations at ESPN, will serve as chief operating officer of CDP and managing director of X Games Sacramento. Ryan, former vice president of fan experience for X Games, has been named chief marketing officer of CDP and executive director of X Games Sacramento.

“We’re thrilled to have Brad and Valerie leading the charge as we innovate and elevate the X Games experience here in Sacramento,” said Steve Dooner, chief executive officer of California Dreamin’ Entertainment. “As we celebrate 30 years of X Games, their deep knowledge of X Games culture and passion for action sports align perfectly with our mission at CDP — to push the boundaries of what’s possible.”

The executive duo will lead the strategy behind the company’s action sports portfolio, which kicks off with the X Games Sacramento in August 2025. Florian and Ryan will also introduce a variety of concepts designed to engage year-round fan engagement opportunities at Sacramento’s Cal Expo.

“Our goal at CDP is to chart new territory, redefine fan engagement and create high-energy, culturally resonant experiences,” said Ryan. “X Games Sacramento is just the beginning — we’re focused on shaping the future of action sports and expanding CDP’s impact well beyond 2025.”

X Games Sacramento 2025 marks the 30-year anniversary of the X Games brand and celebrates the 25-year return of the event to Northern California, where it last took place on San Francisco’s Pier 30 and Pier 32 in 2000.

From August 22–24 at Cal Expo, the event will feature skateboarding, BMX and motocross, along with some old and new medaled events and will pay tribute to the X Games’ legacy.