Wasserman Acquires Branding and Signage Company Bluemedia

Wasserman has acquired branding and signage company bluemedia, which has 250-plus clients including the NFL, Las Vegas Grand Prix, Phoenix Raceway, Kansas City Chiefs, NCAA and the Atlanta Falcons Stadium Company.

As part of the acquisition, Gina Patel, president of bluemedia, will join Wasserman Live as group vice president. Patel and the team will continue to operate from their facility in Tempe, Arizona. Founded by Jared Smith and established in 1997 as an event signage company focused on local golf tournaments in Arizona, bluemedia has evolved into one of the largest branding and signage businesses in the United States.

“We are proud to have created an exceptional business here at bluemedia and joining Wasserman was the logical next step in our growth journey,” said Patel. “Wasserman Live’s global expertise is unmatched in the industry and coupled with our in-depth understanding of the U.S. market, we’re excited to see what we can achieve together. It’s my privilege to be leading the business through this next chapter.”

The deal was announced by Alastair Bewick, group managing director of Wasserman Live.

“Bluemedia has built an incredible reputation for elevating live events on behalf of several of the most high-profile brands in sports,” said Bewick. “This acquisition enhances our growth strategy in the region and sets the foundations for the years to come.”

Bluemedia will formally rebrand as Wasserman Live later this year, continuing to operate under the bluemedia brand in the interim.

“We’re excited to welcome Gina and the bluemedia team to Wasserman,” said Casey Wasserman, chairman and chief executive officer. “We look forward to working together and continuing to push the boundaries of what’s achievable as we bring the world’s leading sports and entertainment events to life — as evidenced by their extraordinary work delivering the branding and signage last month at Super Bowl LIX in New Orleans.”