USA Volleyball has announced the hiring of Jaime Weston as chief commercial officer.
Weston previously was the senior vice president of marketing at the National Football League, where she was responsible for setting the brand vision and growth marketing strategies. At USA Volleyball, Weston will lead the commercial and brand strategy of the organization as it heads into the 2028 Olympic and Paralympic Summer Games in Los Angeles.
“Volleyball has been a cornerstone of my life as a player, competitor and parent,” Weston said. “Joining a mission-driven organization like USA Volleyball, the pinnacle of our sport in the U.S., is a true honor. With John at the helm as CEO, we have a unique opportunity to celebrate the sport’s rich history and help shape its bright future on the global stage.”
Before her time at the NFL, Weston was the executive vice president of global consumer marketing for Universal Music Group and the executive vice president and chief marketing officer for On Location. Weston will be based in Southern California, home to the national training centers of both the U.S. Men’s and Women’s National Teams in Anaheim and the U.S. Beach National Team in Torrance.
“I’m confident that Jaime’s leadership and passion for the sport will be a valuable asset to our organization,” said John Speraw, USA Volleyball president and chief executive officer. “I look forward to the fresh perspectives and strategic insights she will bring to our team.”