Unrivaled Sports Acquires Rocker B Ranch

Unrivaled Sports has added Rocker B Ranch in Texas to its baseball and multi-sport division of venues with plans to expand the facility in the future.

The Rocker B Ranch acquisition is the latest since Unrivaled Sports formed in 2024. In 2024, Rocker B Ranch hosted nearly 60,000 visitors, including over 900 baseball teams that participated in over 30 seasonal, weekend-based tournaments.

“Rocker B Ranch represents everything we strive for at Unrivaled Sports — excellence in youth sports and unforgettable experiences for families and communities,” said Wade Martin, chief executive officer of Unrivaled Sports’ baseball division. “What Lance Byrd and his family built is one of the most unique experiences in youth sports. We couldn’t be more proud and excited to be partners and lead the next chapter. Since we currently only use 55 of the 325 acres, the opportunities to expand and build upon the great foundation are very exciting.”

Rocker B Ranch, near the Dallas-Fort Worth International Airport, is a 325-acre venue that has four baseball fields and resort-style amenities. The property also includes volleyball, basketball, and tennis courts. In addition to founding the complex, brothers Lance and Bart Byrd will continue as part of the Unrivaled team.

“Rocker B Ranch was built on the idea of bringing people together, whether it’s for the love of baseball, a special occasion, or simply a chance to connect with nature,” said Lance Byrd. “We’re thrilled to see that tradition continue for years to come. Unrivaled Sports has a remarkable ability to elevate facilities and undoubtedly help Rocker B Ranch reach its full potential.”

Unrivaled Sports plans to add more baseball and multi-sport fields, increasing onsite accommodations for athletes and families, and enhancing amenities.

“We are on a mission to provide unrivaled sports experiences to young athletes everywhere,” said Andy Campion, Unrivaled Sports’ chairman and chief executive officer. “That includes experiences that are inclusive and premium, inspiring and developmental for the athletes, and memory-making for their families. We see Rocker B Ranch having the potential to bring our mission to life across its 325 acres, from baseball to flag football to soccer and lacrosse, for boys and girls of all ages.”