Tag: West Michigan Sports Commission

ConnerHicksMelissaBrink

West Michigan Sports Commission Expands and Promotes Staff

The West Michigan Sports Commission is bolstering its team in 2022, hiring Conner Hicks as its new national sales manager while promoting Melissa Brink from marketing specialist of its signature Meijer State Games of Michigan event to marketing manager of the West Michigan Sports Commission, overseeing all brands and promotional efforts. “Conner brings a strong local […]

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WMSC USBC

West Michigan to Host 2022 Junior Gold Championships Bowling Tournament

The Junior Gold Championships bowling tournament, the premier national event for U.S. Bowling Congress youth members, will be staged at eight venues across West Michigan in July 2022. In addition to the Junior Gold Championships, the USA Bowling National Championships and Bowling.com Youth Open Championships also will be conducted in western Michigan in 2022. USBC […]

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Meijer President & CEO Rick Keyes (photo credit – Meijer)
Meijer President and CEO Rick Keyes discussed the recent agreement with the West Michigan Sports Commission. Photo: Courtesy of Meijer

West Michigan Sports Commission Continues Relationship with Meijer

The West Michigan Sports Commission has reached a new 10-year partnership with Meijer to serve as the naming rights partner of the WMSC’s baseball/softball complex in Rockford, Michigan. The venue will now be called the Meijer SportsComplex. “Meijer has been a loyal partner of the WMSC for more than a decade, and this naming rights […]

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Alyssa Updegrave crop

West Michigan Sports Commission Hires New Sales Manager

The West Michigan Sports Commission has hired Alyssa Updegrave as its new national sales manager. Updegrave, who began the position January 13, succeeds Jamie Schlagel, who held the position since 2014 and has returned to her hometown of North Branch, Minnesota, to be near family. “We’re excited to round out our team to full strength […]

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