Tag: U.S. Ski & Snowboard

Killington GS
The first FIS–sanctioned event on U.S. soil in the upcoming season will be the Stifel Killington Cup in Killington, Vermont, November 30 through December 1, 2024. Photo courtesy of U.S. Ski & Snowboard

Historic Home Schedule Boosts Marketing for U.S. Ski & Snowboard

One of the key initiatives for Sophie Goldschmidt when she took over as president and chief executive officer of U.S. Ski & Snowboard nearly three years ago was to bring more major events to the United States. This weekend starts the culmination of that goal, as the United States hosts 12 events sanctioned by the […]

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X Games USSS

U.S. Ski & Snowboard Partners with the X Games

U.S. Ski & Snowboard and the X Games have announced a strategic partnership that will create The Winter X Games Series including the U.S. Ski & Snowboard-hosted FIS World Cup events, the Toyota U.S. Grand Prix and Visa Big Air presented by Toyota taking place alongside Winter X Games. The partnership will involve co-branding and […]

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USOPC Museum

United States Olympic & Paralympic Museum Hires Michael O’Conor as Chief Growth Officer

The United States Olympic & Paralympic Museum has named Michael O’Conor as chief growth officer. O’Conor joins the USOPM after serving as the principal of The O’Conor Agency, supporting commercial marketing initiatives and cultivating partnerships for clients including USA Swimming, The National Thoroughbred League and USRowing. Prior to his agency role, O’Conor held key positions […]

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Hydroflask USSnowboard

U.S. Ski & Snowboard, Hydro Flask Announce Title Sponsorship of Snowboard Team

U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]

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U.S. Ski & Snowboard

U.S. Para Alpine Ski and Snowboard Teams Join U.S. Ski & Snowboard

U.S. Ski & Snowboard, the National Governing Body for skiing and snowboarding in the United States, has announced the addition of the U.S. Para Alpine Ski Team and U.S. Para Snowboard Team onto its roster, marking a step forward in promoting inclusivity and equal opportunities within winter sports. The teams will be led by newly […]

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United US Ski

U.S. Ski & Snowboard Partners with United Airlines

U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]

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US Ski/Outside

U.S. Ski & Snowboard Partners With Outside Interactive to Broadcast Events

U.S. Ski & Snowboard and Outside Interactive, Inc. have announced a long-term strategic partnership to create and broadcast snowsports content. For the first time, FIS World Cup alpine, cross country, freestyle, snowboard, and freeski events held in the United States will be available to stream on all Outside platforms, including OutsideOnline.com, SkiMag.com, the Outside App […]

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U.S. Ski & Snowboard

Idaho, New Hampshire to Host U.S. Ski & Snowboard National Championships

U.S. Ski & Snowboard has confirmed a two-year agreement with resorts in Sun Valley, Idaho, and Waterville Valley, New Hampshire, to host the Toyota U.S. Alpine National Championships and the Toyota U.S. Freestyle National Championships through the 2024 season. “Sun Valley and Waterville have a proven track record of hosting competitions and we could not […]

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Sophie – COE2
U.S. Ski & Snowboard Chief Executive Officer Sophie Goldschmidt stands outside of the national governing body's Center for Excellence in Park City, Utah. Photo via U.S. Ski & Snowboard

U.S. Ski & Snowboard Already Thinking Winter With Increased FIS World Cup Events on Tap

It’s over 90 degrees outside and not a cloud in the sky in Park City in late July, so it’s the perfect time to do one thing — talk about skiing. The summer may be offseason but planning is already underway for the upcoming U.S. Ski & Snowboard season. With four additional races on the […]

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