Tag: TEG Sport

Arsenal Everton Soccer
Spectators look on during the first half of a preseason friendly between Arsenal and Everton in 2022 in Baltimore. (AP Photo/Julio Cortez)
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How International Soccer Friendlies Boost Visitation for Destinations

The growth of international club soccer friendlies has increased dramatically in recent years with the formation of unofficial tournaments and multi-city tours, spreading international sports tourism throughout destinations across the United States. All are in the name of branding — for the clubs, the leagues and the chance to work name recognition into the U.S. […]

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