Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
One of the key initiatives for Sophie Goldschmidt when she took over as president and chief executive officer of U.S. Ski & Snowboard nearly three years ago was to bring more major events to the United States. This weekend starts the culmination of that goal, as the United States hosts 12 events sanctioned by the […]
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The SportsTravel Podcast focuses on news, insight, trends and more from some of the top event organizers and destination executives throughout the sports-event industry. With more than 100 episodes over the past three years, the SportsTravel Podcast has become the place to listen to interviews with event organizers of all sizes, destinations ready to host […]
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U.S. Ski & Snowboard and the X Games have announced a strategic partnership that will create The Winter X Games Series including the U.S. Ski & Snowboard-hosted FIS World Cup events, the Toyota U.S. Grand Prix and Visa Big Air presented by Toyota taking place alongside Winter X Games. The partnership will involve co-branding and […]
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There will be 11 FIS World Cups in the United States for the 2024–2025 season, headlined by the first ever back-to-back men’s and women’s FIS Alpine World Cup speed races on the Birds of Prey track at Beaver Creek, Colorado, and the FIS Alpine World Cup Finals at Sun Valley Resort in Idaho. “We are […]
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U.S. Ski & Snowboard has announced the largest snowboard title partnership in history with Hydro Flask, a brand that specializes in producing sustainable insulated water bottles and gear, officially naming the team as the Hydro Flask U.S. Snowboard Team. The three-year title sponsorship is the largest ever signed for the snowboard team, running through the […]
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U.S. Ski & Snowboard, the National Governing Body for skiing and snowboarding in the United States, has announced the addition of the U.S. Para Alpine Ski Team and U.S. Para Snowboard Team onto its roster, marking a step forward in promoting inclusivity and equal opportunities within winter sports. The teams will be led by newly […]
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U.S. Ski & Snowboard has announced United Airlines as its Official Airline Partner through 2027. The National Governing Body will now use United to travel around the globe to train and compete on the biggest stages, while United also supports U.S. Ski & Snowboard’s women empowerment and climate initiatives. “We could not be more excited […]
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U.S. Ski & Snowboard and Outside Interactive, Inc. have announced a long-term strategic partnership to create and broadcast snowsports content. For the first time, FIS World Cup alpine, cross country, freestyle, snowboard, and freeski events held in the United States will be available to stream on all Outside platforms, including OutsideOnline.com, SkiMag.com, the Outside App […]
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It’s over 90 degrees outside and not a cloud in the sky in Park City in late July, so it’s the perfect time to do one thing — talk about skiing. The summer may be offseason but planning is already underway for the upcoming U.S. Ski & Snowboard season. With four additional races on the […]
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U.S. Ski & Snowboard is getting a new look. The organization has announced a multi-year sponsorship with Kappa, Italy’s leading sportswear brand. Kappa will be the Official Technical Apparel Partner of the U.S. Ski Team, U.S. Freeski Team and U.S. Snowboard Team. This is the first time a single outerwear and race suit provider has […]
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.@usatabletennis is bringing back a major event, as the US Open Team Table Tennis Championships will take place August 29–31, 2025, in @MyMyrtleBeach, South Carolina. The event will take place at John T. Rhodes Myrtle Beach Sports Center.
The official logos for the 2026 NCAA Men’s Final Four and 2026 NCAA Division II and Division III men’s basketball championships have been unveiled. Indianapolis and @IndSportsCorp will host all three championships during the same weekend in 2026.
The Golden Trail Series has announced its 2025 schedule of nine international events featuring some of the best trail runners in the world, including a stop in Olympic Valley, California, on June 22.
The @XGames have announced a three-year partnership with California Dreamin' Entertainment which will bring the action sports and music festival to Cal Expo in @VisitSacramento each summer from 2025–2027.
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