Tag: Scott Hallenbeck

High School Girls Flag Football Showcase
Team AFC and Team NFC play during the NFL High School Girls Flag Football Showcase on February 2, 2025 in Orlando, Fla. The NFL is leaning heavily into promoting girls and women's flag football, including the idea of a pro league. (Phelan M. Ebenhack/AP Content Services for the NFL)

Flag Football’s Rise Among Girls and Women Boosts NFL, USA Football

NEW ORLEANS — The NFL’s increased emphasis on flag football was on full display with multiple events over the week to showcase the league’s years-long push into the sport, especially on the girls and women’s front. Flag football debuts on the Olympic program in 2028 in Los Angeles and NFL Commissioner Roger Goodell said Monday […]

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USAFootball

USA Football Adds Callie Brownson to Staff Ahead of LA28

Callie Brownson has joined USA Football as senior director of high performance & national team operations. Brownson — who joined the Cleveland Browns in 2020 as chief of staff and most recently served as the Browns assistant wide receivers coach — will be responsible for selecting, training and leading the U.S. Men’s and Women’s National […]

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TEAMS Closing Session
At the TEAMS '24 General Closing Session, SportsTravel's Jason Gewirtz (left) was joined by (center) Geoff Freeman, president and CEO of the U.S. Travel Association, and (right) John David, president and CEO of Sports ETA. Jared Wickerham photo

TEAMS ’24 Explores LA28’s New Sports and Decade Ahead in Sports-Related Travel

With several mega sports events on the horizon for North America — including the World Cup and the Olympic and Paralympic Games — industry leaders share their thoughts on how these events are driving important travel policy discussions, how destinations should position themselves for the future when it comes to sports, what your destinations and […]

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Football

USA Football Announces Partnership with Under Armour

Two large partnerships have been announced in football, as a pair of major brands are aligning themselves with the sport. USA Football, the sport’s governing body in the United States, has announced a multi-year partnership with Under Armour through the 2028 Summer Olympic Games in Los Angeles. The sportswear company is the new official and […]

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USAFootball

USA Football to Sanction Flag Football Tournaments in 2024

USA Football is again sanctioning flag football tournaments in 2024 as teams that compete in sanctioned tournaments will earn points toward the USA Football team rankings. Operators and football leagues may apply to have their tournaments sanctioned and elevated by USA Football, with sanctioned tournaments having quality and experience standards. Squads that place in the […]

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Flag Football A
Flag football has grown explosively in the past five years with participation on the girls and women's side of the sport. Photo courtesy of USA Football

Flag Football’s Olympic Spot Powered by Growth in Girls Participation

Yes, having the backing of the National Football League was a major plus for flag football in its quest for Olympic inclusion. How could it not be? One of the biggest leagues in the world wanting to continue spreading its brand internationally was a powerful attraction for the International Olympic Committee, including using the sport […]

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IOC LA28
Organizers for the 2028 Olympic Summer Games in Los Angeles present its recommendations to the sports program at Monday's IOC Session meetings in Mumbai, which were approved. Photo via International Olympic Committee.

Olympics: Baseball, Softball, Cricket, Flag Football Among Sports on LA28 Program

The LA28 sports program was officially confirmed by the International Olympic Committee during its annual session on Monday in India with baseball/softball, flag football, cricket, lacrosse and squash providing a mix of new and returning sports to the Olympic Summer Games. All five were voted in as a single package with two “no” votes from […]

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Tokyo Olympics Softball
Japan's Mana Atsumi, right, is forced out by United States' Delaney Spaulding during a softball game at the 2020 Summer Olympics in Yokohama, Japan. Softball has been on the Olympic program five times since 1996. (AP Photo/Matt Slocum)

Sports Wait, Watch for Final Decision on LA28 Olympic Program

With a year to go before the 2024 Olympic Summer Games in Paris, for several U.S. national governing bodies, the focus instead is on 2028. For those NGBs, the chance to have their sports added to the LA28 program would be an almost indescribable boost in visibility and funding. With the program months from being […]

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