Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The United States Olympic & Paralympic Committee will start a Team USA Athlete Marketing Platform pilot program, a first-of-its-kind digital marketplace that expands athlete sponsorship and marketing opportunities. Part of the program involves connecting Team USA sponsors and licensees directly with athletes. The platform’s aim will be to provide incremental revenue opportunities and marketing exposure […]
Continue ReadingThe United States Olympic & Paralympic Committee has helped raise $1.4 million for the COVID Athlete Assistance Fund in partnership with the Athletics Advisory Council and National Governing Bodies, giving more than 1,200 athletes a supplemental one-time stipend of $1,163. The fund was established in July to assist athletes who have incurred financial hardship as […]
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The United States Olympic & Paralympic Committee and USOPC Collegiate Advisory Council will start a College Sports Sustainability Think Tank to examine sustainable programming initiatives. The measure comes amid emerging vulnerabilities facing varsity-level Olympic and Paralympic sports as college athletic departments have cut sports because of financial constraints stemming from the COVID-19 pandemic. The group […]
Continue ReadingAn independent panel chartered by the U.S. Olympic & Paralympic Committee to review the organization’s governance and athlete-protection policies has released a progress report to its earlier recommendations, concluding that the USOPC has made significant changes in its operations over the past year. The Borders Commission’s initial nine-month review process culminated in five top-line items […]
Continue ReadingThe United States Olympic and Paralympic Committee released its inaugural Impact Report for the financial year ending December 31, 2019, showing a drop in revenue to approximately $194 million from $317 million in 2018, when the Olympic Winter Games were held in Pyeongchang, South Korea. The USOPC overall had a $54 million deficit in 2019 […]
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The United States Olympic & Paralympic Museum, a new attraction in downtown Colorado Springs, Colorado, that saw its opening delayed from the coronavirus pandemic, has announced it will open to the public in July 30. Attendees will have to abide by policies designed to prevent the spread of the virus, including timed ticketed entrances, required […]
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Mike Moran, who led media relations for the U.S. Olympic Committee from the 1980 Olympic Games to the 2002 Games and later played a key role at the Colorado Springs Sports Corp, has died. He was 78. Moran spent a decade as the sports information director for the University of Colorado from 1968 to 1978 […]
Continue ReadingThe United States Olympic & Paralympic Committee will recognize June 23 as Olympic & Paralympic Day presented by Toyota—the first time the Paralympic community in the United States will be highlighted at the event—with participation expected from athletes, national governing bodies and community groups. Known worldwide as Olympic Day, the day celebrates fitness, well-being, sport […]
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The International Olympic Committee has issued a statement that the organization “condemns racism in the strongest terms” and opened the door for athletes to express their feelings on the subject during a future Olympic or Paralympic Games. The issue of athlete protests on the podium has been a controversial one ever since U.S. athletes Tommie […]
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The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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