Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
LA28, the organizing committee for the Olympic and Paralympic Games in Los Angeles, has held its first meeting with the International Olympic Committee’s Coordination Commission, with the IOC praising the work that has been done to date to lay a foundation for the event. The commission, chaired by IOC Executive Board member Nicole Hoevertsz from Aruba, […]
Continue ReadingThe LA28 Organizing Committee for the 2028 Olympic and Paralympic Summer Games have released an animated emblem for the event that can be evolved over time. The initial release on Twitter showed a variety of different alternatives for the design depending on the celebrity or athlete that created it. We are a community of inspired […]
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Even for a city with the history of hosting major sporting events, the upcoming decade for SoFi Stadium in Los Angeles will be unlike any other that a destination has experienced. What is being called “the decade of opportunity” will see the new home of the Los Angeles Chargers and Los Angeles Rams host the annual […]
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LA28 has hired Ann Rodriguez as its chief strategy officer, a role that will see the sports industry veteran lead strategic planning across the commercial business for the organization behind the 2028 Olympic and Paralympic Games. “Ann is a force in the sports industry,” said Kathy Carter, chief revenue officer for LA28 and CEO of […]
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The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
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Legends has added a global partnership division and will have it by run by Chris Hibbs, the former chief commercial officer for the sports and entertainment agency’s representation of SoFi Stadium, which is finishing construction as the upcoming home of two National Football League teams. The brand will be called Legends Global Partnerships and will […]
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With participation on the rise and its status as an Olympic sport secure, rugby is looking to expand its brand as the LA Sevens brings the up-tempo, fan-friendly rugby sevens format to Los Angeles. Dignity Health Sports Park in Carson, California, will host 16 national teams in a two-day event February 29–March 1 that features the […]
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The joint venture of NBCUniversal, LA 2028 and the United States Olympic and Paralympic Committee has named its head of partnership sales. Katy Chambers Mollica, a former Turner Sports executive in charge of NCAA partnerships, has joined U.S. Olympic and Paralympic Properties. Mollica joined Turner Sports in 2007 and was previously director of sports sponsorship […]
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LA 2028 has announced that Chief Executive Officer Gene Sykes will transition to a new advisory role with an invitation to join the LA 2028 board. Chairman and President Casey Wasserman will continue to lead the organization responsible for organizing the 2028 Olympic and Paralympic Summer Games. Sykes joined the bid effort in November 2015. He […]
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LA 2028 and U.S. Olympic and Paralympic Properties have hired former MLS executive Kathy Carter to lead the commercial joint venture…
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.@usatabletennis is bringing back a major event, as the US Open Team Table Tennis Championships will take place August 29–31, 2025, in @MyMyrtleBeach, South Carolina. The event will take place at John T. Rhodes Myrtle Beach Sports Center.
The official logos for the 2026 NCAA Men’s Final Four and 2026 NCAA Division II and Division III men’s basketball championships have been unveiled. Indianapolis and @IndSportsCorp will host all three championships during the same weekend in 2026.
The Golden Trail Series has announced its 2025 schedule of nine international events featuring some of the best trail runners in the world, including a stop in Olympic Valley, California, on June 22.
The @XGames have announced a three-year partnership with California Dreamin' Entertainment which will bring the action sports and music festival to Cal Expo in @VisitSacramento each summer from 2025–2027.
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