Tag: Kyle McLaughlin

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Running USA Board Elects New Presiding Officers

The Board of Directors of Running USA elected new officers to lead the organization and heard updates from the chief executive officer and staff regarding the organization’s progress on a variety of projects during its annual summer board meeting last week in Denver. Matt West, chief executive officer of DMSE Sports in Boston, was elected […]

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Marvel Joins Tough Mudder on Fitness Challenge

Would you rather be inspired by Captain America than some generic coach on your fitness app of choice? Tough Mudder and Marvel will give you the chance. Tough Mudder has announced it will again collaborate with Marvel on a fitness challenge inspired by the company’s superheroes. Tough Mudder Challenges: Marvel Series will feature six digital […]

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Spartan Race Acquires Option on Tough Mudder Events

A big change will be coming in the endurance and obstacle racing industry as Spartan Race, Inc., has announced it has bought an option on Tough Mudder’s foreign events with efforts to complete Spartan’s acquisition of all the U.S-based events to be completed in the near future. According to a Spartan news release, it is […]

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Kyle McLaughlin: How Tough Mudder Has Survived the Obstacle Course Race Market

Obstacle course races were once considered a fad in the sports-event industry. But some organizations have withstood the test of time, including Tough Mudder, one of the first companies in the space. Still, their journey hasn’t come without growing pains. Recent forays to diversify the business and tweak their traditional events had left some hardcore […]

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Tough Mudder Promotes Kyle McLaughlin to CEO

Tough Mudder has promoted its president, Kyle McLaughlin, to CEO, effective July 1. McLaughlin joined the obstacle race event company in 2018 and has been president since January. In that time, he has initiated a string of enhancements aimed at the on-site customer experience and helped the company increase its sponsorships and group sales. “Thanks […]

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