Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Sports ETA has announced Christina Velasquez as the organization’s new director of education and research. Velasquez joins Sports ETA with nearly a decade of experience in professional education and research roles. She previously served as the director of education at the American Academy of Optometry. “Christina’s exceptional experience and passion for professional development make her […]
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Sports tourism generated $258 million in economic impact for Delaware in 2023, with the majority coming from visitor spending and tournament operations, in the state’s first study to examine the economic impact analysis of sports tourism. The sports tourism sector’s direct spending impact of $257.9 million generated $403.2 million in total business sales in the […]
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Descending into the Smoky Mountains and looking out the window, the expanse of green forestry revealed the city of Chattanooga, Tennessee, which has built its sports-tourism offerings through a mix of sports, on a variety of levels, and showcased its growing downtown walkability and outdoor activities to the industry last week. Sports ETA hosted its […]
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The Sports Events & Tourism Association, the only trade association for the sports events and tourism industry, has announced the expansion of its industry partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of Sports ETA’s State of the Industry […]
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With several mega sports events on the horizon for North America — including the World Cup and the Olympic and Paralympic Games — industry leaders share their thoughts on how these events are driving important travel policy discussions, how destinations should position themselves for the future when it comes to sports, what your destinations and […]
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The sports tourism industry continues to rise to new levels with each passing year, as it has not only recovered from COVID, but surpassed the pre-COVID years in many aspects. However, the upswing in sports business being brought into destinations has not correlated directly to local CVBs and sports commissions expanding their dedicated sports staff. […]
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In 2019, the Sports Events and Tourism Association, or Sports ETA, embarked on an ambitious State of the Industry report to attempt to put a value on the economic impact derived from sports events and sports-related travel. The timing was fortuitous as it set a baseline for future studies just before the pandemic. In 2022, […]
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A new Sports Events & Tourism Association State of the Industry Report reveals that sports-related travel provided $52.2 billion in direct economic impact in 2023, with more than 200 million people traveling to amateur and collegiate sports events, underscoring the power of the market to attract visitors across a variety of sports. The report also […]
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SFC executive Ashley Whittaker was named the 2024 Sports ETA’s Woman of the Year this week at the 2024 Sports ETA Women’s Summit, held annually on the week of the NCAA Women’s Final Four at the host site which this year is Cleveland. Whittaker is partner and senior vice president of marketing for The Sports […]
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Janis Burke, chief executive officer of the Harris County – Houston Sports Authority; John Gibbons, former executive director of the Rhode Island Sports Commission and Bill Hanson, co-founder of San Antonio Sports, will be inducted into the Sports ETA Hall of Fame as the Class of 2024 at the organization’s annual Symposium in Portland in […]
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.@usatabletennis is bringing back a major event, as the US Open Team Table Tennis Championships will take place August 29–31, 2025, in @MyMyrtleBeach, South Carolina. The event will take place at John T. Rhodes Myrtle Beach Sports Center.
The official logos for the 2026 NCAA Men’s Final Four and 2026 NCAA Division II and Division III men’s basketball championships have been unveiled. Indianapolis and @IndSportsCorp will host all three championships during the same weekend in 2026.
The Golden Trail Series has announced its 2025 schedule of nine international events featuring some of the best trail runners in the world, including a stop in Olympic Valley, California, on June 22.
The @XGames have announced a three-year partnership with California Dreamin' Entertainment which will bring the action sports and music festival to Cal Expo in @VisitSacramento each summer from 2025–2027.
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