Tag: Colie Edison

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Colie Edison Named WNBA Chief Growth Officer

The WNBA has announced that Colie Edison will join the league as the first chief growth officer, effective January 31, 2022. Edison will lead the development and execution of strategic growth initiatives as the league enters its 26th season. She will be based in the league’s New York office and report to WNBA Commissioner Cathy […]

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Guaranteed Rate Takes Title Sponsorship of 2021 PBA Tour

Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]

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Colie Edison: Why the Leader in Recreational Bowling Bought the PBA Tour

Colie Edison may not have the traditional background for the leader of one of North America’s professional sports leagues. Early in her career she appeared on MTV’s “The Real World,” but was able to take that background in entertainment and marketing and carve a path for herself into the real world of bowling. Bowling has […]

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Bowlero Corp Purchases PBA Tour

Bowlero Corp, the owner and operator of bowling centers around the country, has purchased the Professional Bowlers Association, the professional bowling tour that has operated since 1958. All scheduled PBA Tour tournaments and programming will continue under the new arrangement with Bowlero, which operates more than 300 bowling centers in the United States, Canada and […]

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