Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Allied Esports and the University of Nevada Las Vegas cut the ribbon to unveil a new state-of-the-art gaming lounge on the school’s campus on January 24. The Tonopah Esports Lounge, located within the Tonopah dormitory, features 25 PCs with gaming monitors, headsets, mouse pads, gaming mouses and ergonomic gaming chairs. All the equipment and accessories […]
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HyperX has announced the renewal of its exclusive naming rights agreement for Allied Esports’ HyperX Arena Las Vegas at Luxor Hotel and Casino on the Las Vegas Strip. HyperX, which makes esports and gaming peripherals, was the first naming rights sponsor on the esports arena after it opened in 2018. The renewal is a multiyear arrangement […]
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Allied Esports has announced a partnership with NASCAR that will bring the company’s 18-wheel gaming truck to various upcoming races to add an esports component to those events. The Allied Esports Truck will begin its activation August 6–8 at the Go Bowling at the Glen in Watkins Glen, New York, and conclude November 4–7 at […]
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Allied Esports is bringing esports to the mall, announcing a three-day event at Brookfield Properties’ First Colony Mall in Sugar Land, Texas. The event will be staged with the help of the Allied Esports Truck, an 18-wheel, 80-foot, 35-ton mobile gaming competition arena that will be stationed on the south end of the First Colony […]
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HyperX will continue as the naming rights partner for Esports Arena Las Vegas at the Luxor Hotel and Casino under terms of a renewal for the gaming products company. As part of the multiyear deal with Allied Esports, HyperX will continue to receive prominent branding and signage inside and outside of the venue, as well […]
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When Esports Stadium Arlington opened in 2018 in Texas, it marked the dawn of a new era for esports and live events. The first esports-specific venue at a municipally owned building—a renovation of the city’s convention center—it marked a landmark in the evolution of esports and the facilities that could support live esports events. Before […]
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Allied Esports has announced that it will partner with architecture, engineering, design and planning firm HOK on its strategy to create new esports venues in shopping mall locations around the country. The two companies are expected to begin work immediately on the first location, which was recently announced for Simon’s Mall of Georgia in Buford, […]
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Does the future of esports lie at the shopping mall? Allied Esports and Simon, one of the largest mall developers and operators in the country, are betting it will. The companies have announced that Mall of Georgia in Buford, Georgia, will be the location for the companies’ first dedicated esports venue as part of a […]
Continue ReadingThe Simon Cup, a new esports competition, will have regional finals and festivals in New York and Los Angeles before culminating in a Grand Final at Las Vegas’ HyperX Esports Arena with a $50,000 shopping grand prize going to the winner. The Fortnite event will be co-produced by Allied Esports and Simon, the owner of […]
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Black Ridge Acquisition Corp. has an agreement to become a shareholder of Allied Esports, a global esports entertainment company, with the goal of creating dedicated esports venues and experiences at selected locations throughout the United States. The agreement will be made through Simon Equity Development LLC. In the agreement, Simon will acquire $5 million in […]
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.@usatabletennis is bringing back a major event, as the US Open Team Table Tennis Championships will take place August 29–31, 2025, in @MyMyrtleBeach, South Carolina. The event will take place at John T. Rhodes Myrtle Beach Sports Center.
The official logos for the 2026 NCAA Men’s Final Four and 2026 NCAA Division II and Division III men’s basketball championships have been unveiled. Indianapolis and @IndSportsCorp will host all three championships during the same weekend in 2026.
The Golden Trail Series has announced its 2025 schedule of nine international events featuring some of the best trail runners in the world, including a stop in Olympic Valley, California, on June 22.
The @XGames have announced a three-year partnership with California Dreamin' Entertainment which will bring the action sports and music festival to Cal Expo in @VisitSacramento each summer from 2025–2027.
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