Premier Soccer Services will bring its annual East Coast Premier Cup to Loudoun County, Virginia for five years starting in 2021. The August tournament, secured by Loudoun Sports Tourism, is expected to draw thousands of participants and spectators annually.
“This is outstanding news and couldn’t have come at a better time as we look to restart Loudoun’s vital tourism economy,” Visit Loudoun President and CEO Beth Erickson said. “Last year we launched the Loudoun Sports Tourism brand to show our commitment to the sports industry, and securing this tournament shows our enhanced efforts in this market are already paying off.”
The inaugural tournament will be staged August 27–29, 2021, on 15 fields at Evergreen Sportsplex, Philip A. Bolen Memorial Park and the Brambleton Community Park East. Future tournaments will also take place at Evergreen Sportsplex and Bolen Park, with the addition of 10 fields at Hal and Bernie Hanson Regional Park, which is scheduled to open in spring 2022.
“We’re excited to be bringing the East Coast Premier Cup to Loudoun County, Virginia,” Premier Soccer Services President Scott Spencer said. “The opportunity to expand a top-level youth soccer event, in a corridor with the largest population base in a four- to six-hour drive, couldn’t be passed up. We had competitive bidding from a variety of potential hosts, but Loudoun offered the best mix of location, great facilities, attractions and support from Loudoun Sports Tourism.”
The tournament will include boys and girls U-11 to U-19 teams. Premier Soccer Services estimates 100 teams (55 out-of-market) will participate in the 2021 tournament, generating 1,650 room nights. That number is anticipated to grow to 275 teams (115 out-of-market) by 2025, generating 12,500 room nights over the course of five years.
“We are very honored to be hosting the East Coast Premier Cup in Loudoun County,” said Torye Hurst, Loudoun Sports Tourism/Visit Loudoun director of sales, sports and services. “This is a great opportunity to showcase our sports facilities and destination to visitors throughout the Eastern United States.”