Los Angeles Marathon Teams with Strava for Wildfire Relief

The Los Angeles Marathon is teaming up with exercise app Strava for the Together LA Wildfire Relief Run. Strava will donate $20,000 to support the Together LA wildfire relief efforts.

The nationwide virtual event, set for March 1, is expected to draw thousands of participants from across the world. It’s designed to raise funds for communities recovering from recent wildfires in Los Angeles County.

All participants are invited to join relief efforts by logging their miles on Strava and tagging their activity using “Together LA.” In addition to logging miles to show support, participants can also donate to the Together LA Wildfire Relief Fund.

“Recovery is a marathon, not a sprint,” said Brian McCourt, president of the McCourt Foundation, which operates the Los Angeles Marathon. “More than ever, this year the Los Angeles Marathon represents a moment for all of us to come together and show that we haven’t forgotten those still in need. When runners unite, they create change and we’re proud to partner with Strava to harness that collective energy as marathon weekend approaches. Together, we can all make a difference.”

The Together LA Wildfire Relief Run builds on a national collaboration between the Los Angeles Marathon, Chicago Marathon, Boston Athletic Association — organizers of the Boston Marathon — and New York Road Runners, the nonprofit that produces the TCS New York City Marathon.

As part of the initiative, the four organizations are offering co-branded Together LA merchandise, with proceeds from merchandise and Together LA Wildfire Relief Run supporting the Community Organized Relief Effort and the California Fire Foundation, helping provide emergency relief and long-term recovery services.

The 40th Los Angeles Marathon takes place March 16.