Jeremy Bloom Named Chief Executive Officer of the X Games

Jeremy Bloom, a two-time Olympic freestyle skier and former football player at the University of Colorado, has been named the new chief executive officer of the X Games.

Bloom will lead the annual summer and winter events as it transitions into a new team format beginning in 2026, in addition to individual awards.

“The opportunity to lead the X Games is more than just a professional milestone — it’s a deeply personal honor,” Bloom said. “Returning to my roots in sports and action sports, in particular, feels like coming home. The X Games is an iconic brand, and I have immense admiration and respect for our athletes, who are truly the best in the world.”

Bloom competed in moguls at the Olympic Winter Games in 2002 in Salt Lake City and 2006 in Turin, Italy. He won a world championship and was a 10-time World Cup gold medalist, being inducted into the National Ski Hall of Fame in 2013.

On the gridiron, Bloom played wide receiver for Colorado but saw his college career cut short after the NCAA ruled him ineligible due to having sponsors in his skiing career. He was drafted by the Philadelphia Eagles in the fifth round of the 2006 NFL Draft, spending one season with the Eagles and two more on the Pittsburgh Steelers practice squad.

In 2008, Bloom started “Wish of a Lifetime,” a foundation that’s granted thousands of wishes for older adults. Two years later, he co-founded the marketing software company Integrate and served as the company’s chief executive officer after it was acquired by Audax Private Equity.

“We are thrilled to welcome Jeremy as the leader of X Games,” said Jeff Moorad, executive chairman of X Games. “His dedication, athletic experience and proven track record of building and managing successful companies will be instrumental in continuing to elevate our X Games properties and the X Games League.”

In June, X Games introduced a new concept where athletes in various disciplines compete as a team as well individually. The 2025 Winter X Games set to be held in Aspen, Colorado, next month.

In June, X Games announced a strategic partnership with U.S. Ski & Snowboard that will create The Winter X Games Series including the U.S. Ski & Snowboard-hosted FIS World Cup events, the Toyota U.S. Grand Prix and Visa Big Air presented by Toyota taking place alongside Winter X Games.

The plan is to expand X Games to four global competitions in the winter and four in the summer, with both leagues selected through a draft process and keeping a points system. Last season, X Games paid out around $2.4 million to athletes.