Greater Orlando Sports Commission Unveils New Logo

The Greater Orlando Sports Commission has announced the launch of its new logo.

GO Sports selected branding agency Joe Bosack & Co — which has worked with the NCAA, Nike, Turner Sports, Fox Sports, university athletic departments and NFL teams — to lead the transformation.

“With the announcement of today’s rebrand, we’re excited to embrace a fresh new look and the opportunities it brings,” said Caesar Lopez, chairman of the Greater Orlando Sports Commission board and chief operating officer for Orlando City SC, Orlando Pride and Inter&Co Stadium.

The new GO Sports logo is an evolution of the prior insignia. The logo is a combination of the letters G and O, designed with green and blue to reflect the terrain on which many sports are played in the region.

“The logo embodies the vast number of sports the commission can and has hosted over the years and is a true representation of the tagline ‘terrain for every game,’” said Joe Bosack. “Home to several professional teams and host to countless high profile championship events, the Greater Orlando area is a treasure chest of creative inspiration; it’s a market unlike any other.”