Five NGBs Create “United Sports Collective”

Five national governing bodies — USA Cycling, USA Fencing, US Rowing, US Sailing and US Squash — have announced they will unify their commercial rights to create a singular platform for brands seeking partnership with thousands of owned and sanctioned events across the NGBs.

All five organizations will be under the banner of the “United Sports Collective” with the idea to connect corporate partners directly through partnership opportunities.

“We’re thrilled to unite under this powerful collective,” said Phil Andrews, chief executive officer of USA Fencing. “With our combined strengths, what we’re offering is an unprecedented opportunity to engage a dedicated audience 350,000 families spread across the country, with similar demographics — families who value personal development, sportsmanship and excellence.”

This partnership marks the first time the organizations have formed a collaborative and strategic partnership. All five sports organizations will unify their commercial rights to create a singular platform for brands seeking meaningful engagement with approximately 350,000 families around the country, across collectively thousands of owned and sanctioned events.

“We’re excited to work alongside these innovative national governing bodies to form the United Sports Collective,” said Amanda Kraus, chief executive officer of USRowing. “This collaboration amongst flourishing sports organizations will create a commercially attractive offering for partners seeking the opportunity to activate their brands across a vast community of sports families in the U.S.”