FIBA 3×3 to Launch New Competition in Bangkok

The FIBA 3×3 Champions Cup, a new competition featuring teams from around the world, will debut in Bangkok on March 14-16, 2025, at CentralWorld Square.

The event will include continental cup winners, the highest-ranked teams in the FIBA 3×3 rankings, Olympic gold medalists and the host nation. Thailand will host the first five editions of the competition.

“We are looking into new ways of engaging our players and fans and this new premier event will do exactly that, offering thrilling games between the best of the best,” said FIBA 3×3 Managing Director Alex Sanchez. “Hosting the Champions Cup in Bangkok for the next five years provides an incredible opportunity to establish a very strong 3×3 basketball footprint in Thailand.”

Sponsor, a local energy drink, and Red Bull will be title sponsors of the events.

“This event is an amazing opportunity for the Thai basketball community to build on the incredible success of our young male and female 3×3 basketball stars and inspire a whole new generation of young players in Thailand,” said Brian Marcar, managing director of Tero Entertainment.