Elite Tournaments Announces Partnership with Sports Promotions Group

Elite Tournaments has announced a new partnership with Sports Promotions Group, bringing event-specific retail experiences to attendees, both in-person and online for the 2025 IWLCA Tournament Series beginning in June and culminating at the IWLCA Presidents Cup in November.

“We are excited to partner with SPG to enhance the event merchandise experience at the IWLCA Tournament Series,” said Caitlin Schmelz, vice president of lacrosse at Elite Tournaments. “With SPG’s support and the IWLCA’s new partnership with Nike, together all four groups are bringing an entirely new level of premium merchandise and exclusive products. From one-of-a-kind setups to top-tier apparel, this collaboration aligns perfectly with our commitment to making each event more memorable than the last.”

SPG specializes in providing merchandise solutions for events. Through this partnership, both companies aim to elevate the event experience by offering cobranded products.

“Sports Promotions Group and 431 Sports are thrilled to partner with Elite Tournaments and the IWLCA for the 2025 IWLCA Tournament Series,” said Mike Thomas of Sports Promotions Group. “The IWLCA and Elite Tournaments have done an amazing job in building this premier event series. We are looking forward to bringing our expertise and elevating the experience for all players, parents and coaches.”