Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]
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U.S. Ski & Snowboard has become the latest national governing body to partner with TeachAids to provide members with access to concussion-awareness resources through the company’s Crash Course education initiative. The video-based interactive learning experience was developed alongside a team of academics, researchers, doctors and athletes. The program uses virtual reality and other interactive online […]
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One of the more amusing fundraising events in Olympic sports will see its sixth annual event when USA Luge organizes the Duluth Trading Company USA Luge Running of the Balls on February 20. The event, which will air on the organization’s website, offers participants the chance to purchase lacrosse balls, which are then run down […]
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Destinations will be able to bid on NCAA championship events that have never before been open for bidding. For the first time this winter, the NCAA will have predetermined hosts for the preliminary rounds in the Division II men’s and women’s basketball tournaments. Bidding is open at ncaa.org/bids and destinations have until January 25 to […]
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The Great Lakes Sports Commission has agreed to provide a $55,000 grant to the Ishpeming Ski Club in Michigan to help them complete their iconic Suicide Bowl ski venue improvement project. The proposed project is part of a five-year plan to improve and modernize the venue, developing it into a regional ski jumping and Nordic […]
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The National Women’s Hockey League 2021 Isobel Cup Semifinals and Final will air live on NBCSN on February 4–5 from Herb Brooks Arena in Lake Placid, New York, the first time that women’s professional hockey will be live on a major national cable network in the United States. “Our partnership with NBC Sports is monumental […]
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The year 2020 will go down as a moment where the sports-event industry was forced to pivot. The impact of the COVID-19 pandemic was felt by all stakeholders, whether they are destinations, event organizers, hotels or any number of suppliers. While there has been evidence that the industry has begun its recovery, there are still […]
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The 2021 Toyota U.S. Figure Skating Championships, scheduled to take place in San Jose, California, in January, will be held instead in Las Vegas at the Orleans Arena with San Jose’s SAP Center selected as host for the 2023 national event. The 2021 event will take place from January 11–21. Fans who planned on attending […]
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USANA, a nutritional supplement company, has become the title sponsor of U.S. Ski & Snowboard‘s training and education facility, the Center of Excellence, in Park City, Utah. Under terms of the deal, USANA will work closely with U.S. Ski & Snowboard’s sport science staff and the national governing body’s top skiers and snowboarders on new […]
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.@usatabletennis is bringing back a major event, as the US Open Team Table Tennis Championships will take place August 29–31, 2025, in @MyMyrtleBeach, South Carolina. The event will take place at John T. Rhodes Myrtle Beach Sports Center.
The official logos for the 2026 NCAA Men’s Final Four and 2026 NCAA Division II and Division III men’s basketball championships have been unveiled. Indianapolis and @IndSportsCorp will host all three championships during the same weekend in 2026.
The Golden Trail Series has announced its 2025 schedule of nine international events featuring some of the best trail runners in the world, including a stop in Olympic Valley, California, on June 22.
The @XGames have announced a three-year partnership with California Dreamin' Entertainment which will bring the action sports and music festival to Cal Expo in @VisitSacramento each summer from 2025–2027.
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