Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Major League Baseball has entered into a global partnership agreement with Japan Airlines ahead of the MLB Tokyo Series in March featuring the Los Angeles Dodgers and Chicago Cubs. As part of the collaboration, Japan Airlines will launch the “JAL MLB Tokyo Series Boarding Campaign,” running through February 2025. Passengers who take two domestic flights […]
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World Aquatics and the Sony Corporation have announced a four-year partnership under which Sony will support all World Aquatics competitions held through to the end of 2028 as an official partner, starting with this week’s World Aquatics Swimming Championships (25m) in Budapest. Working alongside World Aquatics, Sony photographers will document marquee World Aquatics events, sharing […]
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Emirates Airlines will remain the official airline of the Australian Open until 2029, with this year marking a decade of the existing partnership that will expand next year into local communities in need. Emirates and the Australian Tennis Foundation will partner on an initiative funded by the airline’s ‘Force for Good’ program. Emirates is investing […]
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Emirates Airlines will be a sponsor for SailGP for the next five seasons which will see the company become the exclusive Global Airline Partner of the annual championship plus adding the title sponsorship for one of the season’s marquee events. Emirates will continue as title partner of the Dubai Sail Grand Prix in Mina Rashid […]
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USA Bobsled and Skeleton has announced that HotelPlanner has extended its partnership with the team as the exclusive online hotel reservations provider. “USA Bobsled/Skeleton’s continuing relationship with HotelPlanner has been beneficial in providing our athletes, staff, and fans with the best possible travel solutions,” said Aron McGuire, chief executive officer of USA Bobsled and Skeleton. […]
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Placer Valley Tourism in California, outside of Sacramento, will be the naming-rights sponsor of the Roseville Soccer Complex, which is scheduled to be completed in late 2025. The Roseville City Council approved the 12-year naming-rights sponsorship agreement during a meeting on October 16. Placer Valley Tourism will pay $5 million over the life of the […]
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Experience Abu Dhabi will have its logo on the jerseys of the New York Knicks this season as part of a marketing partnership between Madison Square Garden Sports Corp. and the Department of Culture and Tourism – Abu Dhabi. Experience Abu Dhabi will become a Knicks global marketing partner this season, featuring the destination’s logo […]
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Visit Milwaukee has announced a new partnership with the Milwaukee Admirals, unveiling a first-ever collaborative warmup jersey which will debut during the Admirals’ home opener on October 19 at UW-Milwaukee Panther Arena. Visit Milwaukee and the Milwaukee Admirals will promote the city and encourage out-of-town visitation to Admirals home games. The initiative includes the creation […]
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Benedictine University Mesa and Visit Mesa in Arizona have announced a partnership agreement which includes the Visit Mesa patch on men’s basketball home and away uniforms beginning with the 2024–2025 season. Visit Mesa will be the first partner to have its logo featured on a Benedictine Mesa Athletics uniform. “Visit Mesa is so very proud […]
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Norwegian Cruise Line will be the Official Cruise Line of the NHL as part of a multi-year partnership, the first in the company’s history it will partner with a professional sports league and the first time the NHL is partnering with a cruise line. The new partnership provides Norwegian Cruise Line with an array of […]
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.@usatabletennis is bringing back a major event, as the US Open Team Table Tennis Championships will take place August 29–31, 2025, in @MyMyrtleBeach, South Carolina. The event will take place at John T. Rhodes Myrtle Beach Sports Center.
The official logos for the 2026 NCAA Men’s Final Four and 2026 NCAA Division II and Division III men’s basketball championships have been unveiled. Indianapolis and @IndSportsCorp will host all three championships during the same weekend in 2026.
The Golden Trail Series has announced its 2025 schedule of nine international events featuring some of the best trail runners in the world, including a stop in Olympic Valley, California, on June 22.
The @XGames have announced a three-year partnership with California Dreamin' Entertainment which will bring the action sports and music festival to Cal Expo in @VisitSacramento each summer from 2025–2027.
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