Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Monica Crowley, who served as the assistant secretary of the treasury for public affairs during the first Trump Administration, has been announced as the next Ambassador, Assistant Secretary of State and Chief of Protocol of the United States of America and will be a key liaison for the 2026 FIFA World Cup and the 2028 […]
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USA Pentathlon Multisport has named Scimitar Apparel as the official competition apparel sponsor for Team USA. USAPM oversees the Olympic sport of modern pentathlon and related multisport disciplines. Under terms of the deal, Scimitar Apparel, known for high-performance sportswear and sustainability initiatives, will outfit USAPM athletes in cutting-edge gear for training and at domestic and […]
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Emirates Airlines will be a sponsor for SailGP for the next five seasons which will see the company become the exclusive Global Airline Partner of the annual championship plus adding the title sponsorship for one of the season’s marquee events. Emirates will continue as title partner of the Dubai Sail Grand Prix in Mina Rashid […]
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John Wiley & Sons has announced the release in print and as an e-book of the fully updated, third edition of “The Sports Event Management & Marketing Playbook,” authored by former NHL and NFL executive Frank Supovitz and former Madison Square Garden and Staples Center general manager Robert Goldwater. The Playbook has been among the […]
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Norwegian Cruise Line will be the Official Cruise Line of the NHL as part of a multi-year partnership, the first in the company’s history it will partner with a professional sports league and the first time the NHL is partnering with a cruise line. The new partnership provides Norwegian Cruise Line with an array of […]
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Cisco has announced a partnership for the 2028 Olympic and Paralympic Summer Games in Los Angeles and Team USA to serve as its official network equipment partner. Cisco has served as an official partner of the Olympic and Paralympic Games in London (2012), Rio de Janeiro (2016), Tokyo (2020) and Paris (2024). Cisco’s networking solutions […]
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The annual NASCAR Cup Series event at Pocono Raceway on July 14 will be called “The Great American Getaway 400 presented by VISITPA” as part of the commonwealth’s new tourism campaign. The 160-lap, 400-mile Cup Series race will highlight a weekend that also includes the Craftsman Truck Series on July 12 and the Xfinity Series […]
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The U.S. Association of Blind Athletes has announced a collaboration with Google that names Google Pixel as the organization’s official global technology partner. As part of the deal, Google Pixel will provide Pixel phones, watches, earbuds and tablets to athletes in the USABA Sport Ambassador Program, representing Paralympians and national team athletes from various sports, […]
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The Premier Lacrosse League powered by Ticketmaster has partnered with travel search partner Kayak, as the official travel partner of the the league. The league will be the first professional sports organization to book its league and corporate travel through Kayak for Business – Kayak’s platform for simplified corporate travel. “We pride ourselves on bringing the worlds’ best lacrosse players […]
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USA Fencing has signed a multiyear partnership with Hilton as the official hotel partner of the national governing body. Starting later in 2024, USA Fencing’s more than 40,000 members and their families will have access to discounted room rates for stays at Hilton properties while traveling for the more than 130 USA Fencing-sanctioned events across the […]
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.@usatabletennis is bringing back a major event, as the US Open Team Table Tennis Championships will take place August 29–31, 2025, in @MyMyrtleBeach, South Carolina. The event will take place at John T. Rhodes Myrtle Beach Sports Center.
The official logos for the 2026 NCAA Men’s Final Four and 2026 NCAA Division II and Division III men’s basketball championships have been unveiled. Indianapolis and @IndSportsCorp will host all three championships during the same weekend in 2026.
The Golden Trail Series has announced its 2025 schedule of nine international events featuring some of the best trail runners in the world, including a stop in Olympic Valley, California, on June 22.
The @XGames have announced a three-year partnership with California Dreamin' Entertainment which will bring the action sports and music festival to Cal Expo in @VisitSacramento each summer from 2025–2027.
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