Category: Running

Running — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

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5 Takeaways from the IAAF Global Running Conference

The IAAF recently held its 2019 Global Running Conference in Lanzhou, China, a gathering of more than 400 road racing event organizers and running industry stakeholders to discuss the state of running and trends to watch. The two-day forum organized by the international track-and-field federation was timed around the Lanzhou International Marathon, an event that […]

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Letter From Lanzhou: Running and the Power of Sports

At SportsTravel, we’re always excited to visit destinations and attend events and conferences to discuss the state of sports-related travel and tourism. Some of those trips to share and learn are modest in scale and some allow us to explore more distant markets. Our most recent trip was definitely one of the latter. Indeed, I […]

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Sports Anaheim Announces Inaugural Heroes 10-Mile Run

Sports Anaheim, the sports development organization for the city of Anaheim, California, has announced the launch of its inaugural Heroes 10-mile run and family-friendly fitness events that will take place over Veterans Day weekend, November 10–11. The events aim to celebrate everyday heroes, from first-responders and military service members to educators and community leaders. “We founded heroes […]

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Running USA Announces Partnership With imAthlete

Running USA has announced that longtime member imAthlete will serve as the organization’s official data insight partner. Headquarted in Los Angeles, imAthlete is a registration technology and date management platform offering various services to endurance events and athletes. “imAthlete is one of the clear leaders in this industry, a respected brand and a longtime supporter of Running USA,” […]

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ANOC and GAISF Sign Partnership to Run the World Beach Games After 2019

The Association of National Olympic Committees (ANOC) and the Global Association of International Sports Federations (GAISF) have signed a landmark agreement to share the organization of the World Beach Games after the 2019 edition, which is scheduled to take place in San Diego. The inaugural World Games Beach Games will comprise 15 sports spanning 17 disciplines. “We are delighted to have […]

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Humana to Sponsor Rock ‘n’ Roll Marathon Series

The Rock ‘n’ Roll Marathon Series­ has announced that Humana will become the title sponsor of six Rock ‘n’ Roll Marathon Series events and a series-wide partner for 2018. In addition, Humana will title the 2018 Iron Girl Clearwater Half Marathon & 5K. As part of the sponsorship, brand ambassador Kathrine Switzer – the first woman […]

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Mary Wittenberg

For 17 years, Mary Wittenberg was involved in every aspect of the New York City Marathon during her time at New York Road Runners. From 2005–2015, she was president and CEO, overseeing a period of enormous growth for the race. But now she has the opportunity to launch a new series of events from scratch. In May 2015, she was hired as global CEO—Chief Exercise Officer—for Virgin Sport, created as part of Richard Branson’s empire with a goal of motivating people to get fit through sports. The first series of events were recently announced with three planned in London and one in San Francisco in 2017. Virgin’s plan is to organize mass participatory events that will include running

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