Professional Bull Riders and Monster Energy Announce Partnership Expansion
Professional Bull Riders and Monster Energy have announced a partnership expansion in advance of PBR’s 25th anniversary season. Monster…
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NCAA Announces New Multiyear Partnership with Google Cloud
The National Collegiate Athletic Association, in partnership with Turner Sports and CBS Sports, has announced that Google Cloud will serve as its…
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Marriott Extends NBA Partnership
Marriott International has extended its partnership with the National Basketball Association to serve as the official sponsor of several events, including…
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Hilton and SI Play Partner to Launch Tourney Stay
Hilton and Sports Illustrated Play (SI Play) have partnered to launch Tourney Stay, a new service that utilizes SI Play’s existing Tourney Machine mobile platform…
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UFC Named Anchor Tenant of T-Mobile Arena
T-Mobile Arena in Las Vegas has entered into an extended multiyear agreement with UFC that names the mixed martial arts organization…
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Marriott Becomes Official NCAA Hotel Partner
Marriott International has announced that it will become an official NCAA corporate partner across all 90 NCAA championships. Under terms of the deal…
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Ironman and ITU Sign Cooperation Agreement
Ironman and the International Triathlon Union have agreed to a cooperation agreement to further develop and grow triathlon, including…
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Orlando Signs Partnership With International Champions Cup
Relevent Sports and Visit Orlando have announced a multiyear partnership…
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AEG and ESL Form Long-Term Deal To Broaden Esports
AEG and eSports company ESL have announced a strategic long-term global partnership that will align…
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UFC Sold to WME-IMG
WME-IMG has acquired UFC for a reported $4 billion. Silver Lake Partners and KKR will join WME-IMG as strategic…
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USA Rugby has announced a year-long celebration as it marks its 50th year as members, donors and fans will recount historical moments, along with opportunities to celebrate through events, memorabilia and philanthropic opportunities.
The @RocketLeague Championship Series presented by @BLASTPremier will return to North America this June when @visitRaleigh, North Carolina, hosts the second RLCS Major of the year from June 26–29 at the Lenovo Center.
Youth hockey events organizer Play Hockey has announced a partnership with Base Sports Group as its first sponsorship agency partner in the United States.
The County of Pulaski, Virginia, has named Tim Miller as the director of the newly created Sports Tourism & Entertainment Authority.
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