Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The Paralympics are going primetime. NBCUniversal has announced its broadcast plans for the Tokyo Paralympic Games and in a first for the United States, it will include primetime coverage on NBC. The network plans a record 1,200 hours of programming during the event, which will be staged August 24–September 25, 2021. The coverage, which is […]
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Sports drink BioSteel will become a multiyear partner of U.S. Soccer, starting their agreement at the SheBelieves Cup event in Orlando. Under terms of the deal, BioSteel, a zero-sugar sports drink, will be made available to all of U.S. Soccer’s National Teams, including the Women’s National Team, Men’s National Team, Youth National Teams and Extended […]
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Mandalay Bay Resort and Casino in Las Vegas has signed a multiyear naming rights agreement with Anheuser-Busch to rename its 12,000-seat sports and entertainment venue the Michelob ULTRA Arena. The deal was negotiated by Mandalay Bay parent company MGM Resorts International. The deal includes assets inside the venue and at select bars and lounges throughout the […]
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One of the more creative sponsorship deals in Olympic sports will continue as White Castle and USA Luge have renewed their partnership through 2023. The pairing of luge athletes known as sliders and the small hamburgers of the same name comes after the two sides first joined forces in 2017. Since then, White Castle has […]
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Immortals Gaming Club has signed a multiyear partnership with HotelPlanner to serve as the official hotel booking partner of IGC’s MIBR CS:GO and the Immortals LCS esports teams. MIBR is based in Brazil competing in CS:GO while the Immortals team competes in North America in League of Legends. “Our Immortals and MIBR teams are excited […]
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Comcast will continue as the official cable television and communications partner of U.S. Ski & Snowboard through 2023. The sponsorship renewal will allow Comcast to support the national governing body’s Olympic skiers and snowboarders and will feature the company’s Xfinity brand as the title sponsor of the Xfinity Birds of Prey men’s alpine ski racing […]
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USA Hockey has reached a multi-year partnership with Clear2Play to make the company’s product to become the official athlete safety software of the national governing body. Clear2Play, founded in 2018, works to ensure athlete safety through a web and mobile app that provides customizable daily health checks, test and vaccine tracking, and a flexible digital […]
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USA Gymnastics and FloSports have reached a multiyear digital streaming partnership that will see the national governing body’s events streamed to a global audience. As part of the deal that goes through 2025, FloSports will broadcast more than 35 events to audiences across North America and the world. The program, which will include events in […]
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The State Games of North Carolina have a new title sponsor as Bodyarmor replaces Powerade, beginning with the June 2021 event. The event is North Carolina’s largest multisport amateur athletic sports event and is expected to include more than 12,000 athletes and 600 teams from 30 different sports. The games will be staged in Raleigh, […]
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Professional Bowlers Association players may not be guaranteed to make a spare, but they now have Guaranteed Rate as the title sponsor of the 2021 PBA Tour season, which begins January 24. The league announced the retail mortgage lender as the title sponsor in an expanded partnership with the tour that will include a range […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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