Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

INDYCAR Acura GP of Long Beach
The IndyCar Acura GP of Long Beach is one of the series' most popular stops.

IndyCar Series Extends TV, Streaming Deal With NBC

The IndyCar Series will remain on NBC Sports and its affiliated channels in a multiyear extension of a media rights agreement that covers both broadcast and streaming coverage of the NTT IndyCar Series, including the Indianapolis 500. NBC Sports will continue to be the exclusive home of the Indianapolis 500 and will provide coverage of […]

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IESF NASEF

International Esports Federation Partners with NASEF on Curriculum

The International Esports Federation has partnered with the North America Scholastic Esports Federation to use NASEF’s curriculum and programs help teachers leverage esports as a tool for education and career preparation. As part of the deal, IESF has appointed NASEF Executive Director Gerald Solomon as chair of the federation’s World Esports Education Commission. With the […]

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FTX MLB

MLB Signs Cryptocurrency Deal with FTX

Major League Baseball has entered into a cryptocurrency sponsorship agreement with FTX Trading Limited and West Realm Shires Services Inc. that will include the first uniform patch worn by umpires. The deal, which the league said was the first between a professional sports league and a cryptocurrency exchange, was executed to raise brand awareness for […]

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Salesforce-logo

LA28, NBCUniversal Sign Salesforce as Multiyear Partner

Salesforce has announced a multiyear partnership with Team USA and the LA28 Olympic and Paralympic Games, as well as a deal with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. As a founding partner of the LA28 Olympic and Paralympic Games, Salesforce will provide Salesforce Customer 360 technology […]

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USCX Cyclocross

New Cyclocross Series Inks Broadcast Deal with GCN

The USCX Cyclocross Series and Global Cycling Network have announced a global partnership to broadcast all races in the new series live and ad-free. As part of a multi-year agreement, each of the four rounds of the series will be streamed across the GCN+ subscription platform. The coverage will include eight races from four separate […]

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On Location to Provide Official Hospitality at 2024–2028 Olympics and Paralympics

On Location will serve as the official hospitality provider for the Olympic and Paralympic Games in Paris (2024), Milan Cortina, Italy (2026), and Los Angeles (2028) under a deal announced with the International Olympic Committee, the International Paralympic Committee and the organizing committees of each of those upcoming Games. Under the agreement, fans and stakeholders […]

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Cleveland Cavaliers Choose Esports Entertainment Group for Tournament Platform

Esports Entertainment Group has reached a multi-year deal with the Cleveland Cavaliers to be the official esports tournament platform provider of the NBA team. Under terms of the deal, Esports Entertainment Group will operate three co-branded esports tournaments annually for the Cavaliers using its Esports Gaming League platform. EGL’s services include the organization of esports […]

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USA Hockey AAA

AAA Becomes Official Travel Provider of USA Hockey

USA Hockey has reached a multi-year partnership with AAA Club Alliance that designated AAA as the official travel provider of USA Hockey. Under terms of the deal, AAA will also become an official partner of USA Hockey. “It’s great to welcome AAA to our corporate partner family,” said Pat Kelleher, executive director of USA Hockey. […]

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