Category: Sponsors & Media

Sponsors & Media — SportsTravel — News, Insight and Analysis for the Sports-Event Industry

Rugby Australia
From left: Joe Schmidt, Wallabies head coach; Matt Tripolone, managing director, IHG Hotels & Resorts; and Andy Farrell, head coach of the British & Irish Lions. Photo courtesy of IHG

IHG Hotels & Resorts Sponsors British & Irish Lions Tour to Australia

IHG Hotels & Resorts will be the official hotel partner of the British & Irish Lions Tour to Australia in June with six matches scheduled between venues in Brisbane, Melbourne and Sydney. The partnership builds a two-decade-long relationship with Rugby Australia as the Lions will be in Australia for the first time in 12 years. […]

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Creighton Arkansas Basketball
Arkansas guard Anthony Black attempts a last second shot at the end of the Maui Invitational semifinals against Creighton on November 22, 2022, in Lahaina, Hawaii. Creighton defeated Arkansas 90-87 to advance to the final. (AP Photo/Marco Garcia)

Southwest Airlines Becomes Title Sponsor of Maui Invitational

The Maui Invitational will have a new title sponsor after a partnership with Southwest Airlines was announced on Thursday, making it the “Southwest Maui Invitational” at the historic Lahaina Civic Center from November 24–26. The 2025 Southwest Maui Invitational features Arizona State, Boise State, North Carolina State, Seton Hall, Texas, USC, Washington State and host Chaminade. […]

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Marriott Kai Tak

Marriott Bonvoy Partners with Hong Kong’s Kai Tak Sports Park

Marriott Bonvoy has announced a multi-year agreement with Kai Tak Sports Park, the new sports and entertainment complex in Hong Kong as the exclusive Founding Hotel Partner to promote the development of sports, culture and tourism in Hong Kong. “We are delighted to welcome Marriott Bonvoy as the exclusive Founding Hotel Partner at Kai Tak […]

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Indian Wells Tennis
Madison Keys returns to Aryna Sabalenka during the semifinals at the BNP Paribas Open in Indian Wells, California. (AP Photo/Mark J. Terrill)

BNP Paribas Renews Title Sponsorship of BNP Paribas Open Through 2029

BNP Paribas has extended its title sponsorship of the BNP Paribas Open in Indian Wells, California, through 2029, making the bank the longest running title sponsor in the event’s history. BNP Paribas serves as the official sponsor of the French Open and also sponsors ATP Masters 1000 tournaments (BNP Paribas Open, Italian Open and Monte […]

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Turkish Airlines LA Marathon

Los Angeles Marathon Partners with Turkish Airlines

Turkish Airlines has announced a partnership with the Los Angeles Marathon that includes the carrier becoming the Official Airline Sponsor of the annual race. Turkish Airlines previously sponsored the marathon in 2019 and 2020. Celebrating its 40th edition, this year’s marathon will see over 25,000 participants take on the 26.2-mile “Stadium to the Stars” course. […]

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Delta PGA Tour

PGA Tour Announces Multi-Year Partnership with Delta

The PGA Tour and Delta have announced a multi-year partnership that designates Delta as the Official Global Airline of the PGA Tour and PGA Tour Champions. Through Delta’s SkyMiles Experiences platform, golf fans and Delta’s customers can unlock access to PGA Tour experiences, including offering access to TPC Network golf courses including TPC Sawgrass. All […]

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Pennymac LA28

Pennymac Named Team USA and LA28’s Official Mortgage Supporter in Landmark Deal

PennyMac Financial Services has been named the exclusive Official Mortgage Supporter of the 2026 and 2028 U.S. Olympic and Paralympic Teams and a supporter of the LA28 Olympic and Paralympic Games, a first-of-its-kind partnership with a mortgage lender. Headquartered near Los Angeles, Pennymac will celebrate its 20th anniversary in 2028 as the Official Mortgage Supporter […]

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Wasserman bluemedia

Wasserman Acquires Branding and Signage Company Bluemedia

Wasserman has acquired branding and signage company bluemedia, which has 250-plus clients including the NFL, Las Vegas Grand Prix, Phoenix Raceway, Kansas City Chiefs, NCAA and the Atlanta Falcons Stadium Company. As part of the acquisition, Gina Patel, president of bluemedia, will join Wasserman Live as group vice president. Patel and the team will continue […]

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Cognizant Classic

The Palm Beaches Partner with PGA Tour for Cognizant Classic

The PGA Tour has announced that it will again partner with various Palm Beach County entities for the Cognizant Classic, which takes place February 26 through March 2 in Palm Beach Gardens, Florida. The event at the Champion Course at PGA National Resort & Spa will include presenting sponsorship from the Palm Beach County Tourist […]

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