Canadian Premier League, WestJet Renew Partnership
Canadian airline extends commitment to supporting CPL and its clubs through 2027
Posted On: January 22, 2024 By :The Canadian Premier League has renewed its partnership with WestJet to serve as the official airline and vacation partner of the CPL and its member clubs for another four years.
WestJet will continue its role as the presenting partner of the CPL schedule, while becoming the title sponsor of the CPL’s preseason training camps. The CPL’s 2024 regular season schedule will include an exclusive offer for fans to travel and watch their club play on the road.
“WestJet is a truly invested partner who is committed to supporting our mission to not only grow the game of soccer in Canada but to engage with and empower every community we touch,” said Glen Johnson, Canadian Premier League executive vice president. “Canada is a big, beautiful country and that means a lot of travel for our clubs, who go from Vancouver Island to Halifax and nearly everywhere in between. We are grateful to WestJet for helping us get our teams and supporters where they need to go, knowing that together we can make an even greater impact within our league and on the many people who love soccer in Canada.”
The CPL and its member clubs first teamed up with WestJet in 2019. Over the first four years of its partnership with the CPL, WestJet built a strong relationship with Canada’s community of soccer fans through consumer contesting and brought supporters across the country closer to the game. As Calgary’s hometown airline, WestJet will continue to serve as the kit sponsor for 2023 CPL regular season winner Cavalry FC.
“The Canadian Premier League has elevated Canada’s soccer fervor onto the global stage, providing a renowned platform for homegrown athletes to hone and showcase their skills while fostering a deeper passion with Canadian soccer fans,” said John Weatherill, WestJet Group executive vice president and chief commercial officer. “As a national carrier for Canada, connecting guests to the people and places they love most, we are thrilled to continue our support for the Canadian Premier League.”
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