Author: Matt Traub

201900831 Around the Grounds – Day6
Arthur Ashe Stadium during sunset at the 2019 US Open. (Photo by Cesarin Mateo/USTA)

U.S. Open Setting Premium Hospitality Records

Labor Day weekend in New York City often means taking a trip to Flushing Meadows to check out the U.S. Open at the USTA Billie Jean King National Tennis Center. And while general attendance tickets are cheap by big-event standards, the organization has also been adding some exclusive offerings that have traditionally been the purview […]

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Big Ten Hilton

Hilton Named Official Hotel Partner of Big Ten Conference

Hilton will be the official hotel partner of the Big Ten Conference, the league announced on Thursday, with Hilton becoming the presenting sponsor of Saturday prime time football games on the Big Ten Network. The Big Ten Conference will have access to discounted room rates at Hilton properties throughout the year for employees, student-athletes and […]

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ParalympicsParis
Paris' plans for the 2024 Paralympic Summer Games include the Opening Ceremony at la Place de Concorde. Rendering via Paris 2024
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Global Awareness for Summer Paralympics Growing Rapidly

More attention than ever. More commercial endorsements than ever. Integrating sport into some of the historic venues and spaces around Paris. No, it’s not the 2024 Olympic Summer Games — it’s the 2024 Paralympic Summer Games, which start August 28 with the Paralympic Opening Ceremony not in a traditional stadium setting but instead on the […]

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Branson CVB

Here’s a Game Changer: Branson

Branson, Missouri, is the ultimate destination for your next sporting event, offering state-of-the-art facilities like Ballparks of America, where teams compete in iconic replica stadiums, and the Branson RecPlex, 44,000 sq ft versatile indoor recreational space or 12,250 sq ft aquatic center. Our newly expanded trail system provides endless opportunities for hiking, biking, and outdoor […]

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ASM Global

Legends Completes Acquisition of ASM Global

ASM Global has been formally acquired by Legends in a merger of two industry organizations that will combine venue management with hospitality and premium live event experiences under one umbrella. Financial terms of the transaction were not disclosed. ASM Global manages a portfolio of live event venues worldwide with clients spanning five continents including Sydney […]

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Blast Singapore

Blast to Bring Top-Tier Esports Events to Singapore in 2024 and 2025

Blast will host two popular esports events in Singapore in 2024 and 2025 with a Counter-Strike Tournament and Dota 2 event, supported by the Singapore Tourism Board. The Counter-Strike World Final 2024 will take place from October 30-November 3 and will be the first Blast event in Singapore, where eight teams will compete for a […]

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Los Angeles 2028 Olympics
Delta, as the USOPC's partner, is responsible for the majority of travel for Paralympians getting to Paris for the 2024 Paralympic Summer Games. (AP Photo/Damian Dovarganes)

For Paralympians, Travel Can Be An Obstacle

Perhaps the biggest legacy of the Paris Paralympics will be the changes made to the city through its hosting of the event. The Olympic and Paralympic Village has accessible buildings, multisensory signage and zones for assistance dogs. The city has increased the number of bus areas and wheelchair-accessible taxies ahead of the Paralympics as well. […]

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SEC Baseball Hoover

SEC Baseball Tournament Remaining in Hoover Through 2028

The Southeastern Conference baseball tournament will remain in Hoover, Alabama, through at least 2028 after the league signed an extended partnership agreement with the city of Hoover and the Public Park and Recreation Board of the City of Hoover. Hoover Metropolitan Stadium has served as host of the SEC Tournament every year since 1998, excluding […]

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Elevate Big East Finals r3/16/24
Elevate Experiences has worked on hospitality packages for clients including the Big East Conference. Photo courtesy of Elevate Experiences

Elevate Acquires Zinc Agency, Introduces Elevate Experiences

Elevate has acquired Zinc Agency, a premium client experience firm, to further develop Elevate Experiences as an experiential hospitality division. Elevate Experiences previously activated full-service B2C hospitality at events including U.S. Open tennis, Formula 1 U.S. Grand Prix at Circuit of the Americas in Texas, Big East Conference, PGA Tour and more. With the addition […]

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